A Toolkit for Community Organizers and Storeowners
January 1, 2009 in Tools
Delridge Healthy Corner Store Project, 2009. This extensive toolkit was created as a collaboration between a Seattle community group, a neighborhood development organization and students at the University of Washington. They developed the kit after identifying best practices from other projects around the country. It contains three parts: 1) A manual for community organizers who are coordinating a healthy corner store project; 2) A toolkit for storeowners who are taking steps to stock, market and sell healthy foods, particularly fresh produce; 3) An appendix with templates of materials community organizations can use as they develop and evaluate their project.
- Information for community organizers on produce selection, display, and handling on pages 22-24
- Information for store owners about healthy food selection, display, marketing and handling on pages 34-49
- Template letter inviting store owners to participate on page 59
- Template application for interested stores on pages 65-68
- Template congratulations letter to store owners who have been accepted to participate on page 69
- Memo of agreement between participating store owner and Seattle nonprofit on pages 73-75
- Intake form for participating corner stores, including a store inventory and store interview on pages 75-86
- Template project plan for healthy corner stores on pages 87-93
- Evaluation form to assess store progress on pages 95-104
- Customer survey asking what they buy on pages 105-106
- Information for project organizers about on-site marketing and social marketing strategies such as product placement and displays on pages A10-A15 Information targeted to store owners about marketing strategies on B8-B13