Korean-American store owners’ perceived barriers and motivators for implementing a corner store-based nutrition program

January 1, 2010 in Reports

Health Promotion Practice online, Hee-Jung Song, et al., 2010. This article describes a year-long corner store intervention project in Baltimore, implemented and studied by the authors. Using in-depth interviews with seven corner store owners, field notes and a follow-up survey, researchers examined “motivating factors for program participation, barriers to program implementation, perceived effectiveness of intervention materials, and perceptions about the program.” The authors noted that store owner support of the project varied substantially from one store to another, finding that “The level of support and active participation of storeowners can greatly influence the success of corner store–based nutrition interventions.”




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