February 29, 2012 in News
Convenience Store Decisions. February 29, 2012.
“While some c-store operators are gingerly testing the waters of healthy lunch and dinner solutions, others have plunged right in as the tide of consumer demand moves steadily toward fresher fare.” This article, directed toward people in the convenience store industry, highlights that storeowners are starting to make changes to make healthier food available in their stores: “Instead of just a place to pick up a pack of cigarettes, we want customers to think of us as a neighborhood mini fresh store, an alternative to the supermarkets, where they can find fresh meats and produce as well our signature bake-at-home pizzas and immediate consumption foodservice options,” said one storeowner. Some chain stores are even launching their own healthy initiatives. Members of the convenience store industry also think offering healthy options can be good for business, but emphasize the difficulty in changing the way customers make decisions about what to buy.