Healthy Corner Stores Network

Neighborhood News Service Milwaukee, September 26, 2011. Lindsay Heights Health Alliance is coordinating Milwaukee’s Healthy Corner Store Initiative, which helps the two participating corner stores obtain and sell produce from a local community garden. Food will be harvested and distributed until the end of October. The two stores have seen different results. A committee member speculates that the mixed results are due to merchandising and incentives. The store that has had difficulty selling produce has the vegetables located in a cooler at the back of the store. The more successful store prominently displays the local produce in the front of the store and accepts EBT cards. High school students played a large role in the development and implementation of the project. The organizers hope to expand the program to a third store next year and to make the program round rather than seasonal.