MBA students work and study with City Harvest to create healthy eating options for all
New York Post, April 2, 2012.
Business school students in New York are working on the nonprofit City Harvest’s Healthy Neighborhood Initiative. The project’s goal is to provide access to healthy foods in underserved neighborhoods. The students have been doing field research to determine the buying patterns of neighborhood residents, especially middle school kids who tend to buy snacks from bodegas:
“If we can show area store operators that it makes business sense to add healthier products (like fruit cups, whole wheat bagels or frozen yogurt), or replace products that are collecting dust on their shelves with such selections, they might be more likely to do it,” says Carr. “We can inquire about which incentives (such as funding to change store layout) might be favorable.”
When the students are done collecting data, they will analyze it and draft a final report, ”which will include market and customer analysis, recommended snack types and price points.”