Promotional Materials

National Agricultural Library WIC Learning Center: Food Packages Page

November 15, 2011 in Tools

This site provides numerous educational and publicity resources for staff involved in implementing the WIC package changes.

Minnesota Department of Health: WIC Program Information for Grocery Stores & Pharmacies

November 15, 2011 in Tools

This website includes extensive information about recent changes to WIC and implications for retailers. Numerous resources for retailers include posters, shelf labels, shelf talkers, a cashier checklist, a retailer fact sheet and UPC codes for both ineligible and eligible foods. A new WIC shopping guide is available as a pdf in both English and Spanish. Information includes Minnesota-specific resources as well as more general resources that will be useful in any state.

California WIC Association: WIC Connect page

November 15, 2011 in Reports

WIConnect is a campaign designed to implement the WIC food package changes in a strategic and coordinated fashion in California. The site includes handouts and resources that may be useful to people in other states.

The Neighbors Project

November 14, 2011 in Tools

Food & Liquor Project This pilot project in Chicago’s Uptown neighborhood provides social marketing and technical support for local corner stores that carry fresh produce and to encourage others to follow suit. The site includes information on the “Bodega Party in a Box,” and tips for how to hold a corner store cooking class and how to increase produce in your local corner store.

Healthy Stores Project

November 14, 2011 in Tools

The Healthy Stores Project is based in Baltimore at the Johns Hopkins Bloomberg School of Public Health Center for Human Nutrition. It works with projects in Manitoba, Ontario, Michigan, Arizona, Hawaii, and the Marshall Islands, some of which involve First Nations communities. Each project webpage includes background information and downloadable resources such as recipe cards, flyers, newspaper articles, and research reports. Click on “Intervention Materials” to see additional promotional/educational resources from each project, including resources in Korean for Baltimore store owners.


 

 

Outreach and Publicity Strategies for Corner Store Initiatives

February 1, 2011 in Reports

Learn valuable lessons learned on outreach and publicity strategies from four different Healthy Corner Store Programs:

  • SEED Wayne & Detroit FRESH
  • The Center for Health Equity & Healthy In A Hurry Initiative
  • YMCA of Greater Louisville & Healthy In A Hurry Initiative
  • D.C. Hunger Solutions – The D.C. Healthy Corner Store

Summary of Main Points
Slideshow
Webinar Recording (wmv)

Healthy Corner Stores for Healthy New Orleans Neighborhoods: A Toolkit for Neighborhood Groups that want to Take Action to Improve their Food Environment

February 1, 2009 in Tools

The Congressional Hunger Center, February 2009. Discusses food access in New Orleans; obesity in Louisiana; results from a New Orleans food purchase and preference study; challenges for small stores in offering healthy foods; and strategies for neighborhood advocates to improve access to healthy food through corner stores. The tools include a store survey, a store agreement, leaflets, and recipe cards.

  • Corner store survey for neighborhood residents on pages 24-29
  • Postcards and leaflets for corner store owners on pages 31-33
  • Corner store agreement on page 37
  • List of foundations and federal, state, and local funding programs on pages 35-36
  • Recipe card for healthy red beans and rice on page 39
  • Sample nutrition labeling to be placed on shelves on pages 41-43

Rethinking the Bodega

September 17, 2008 in News

Next American City, September 17, 2008. Focuses on The Neighbors Project’s “Bodega Party in a Box” and their efforts to change the image and the reality of the corner store.

Marketing Ideas for Healthy Food in Remote Community Stores: A Resource Developed as Part of the Remote Indigenous Stores and Takeaways Project

January 1, 2008 in Tools

Funded by the Australian government, 2008. This is a guidebook from Australia with suggestions about how to bring healthy food into stores in remote rural locations.  It includes practical tips on shelf talkers, cooking demonstrations, shelf displays, store tours, rewards programs and other promotional ideas, many of which will be relevant in diverse settings.

  • Marketing Tips on page 1
  • Discussion of shelf talkers/labels on pages 2 and 3
  • 
Guide to hosting cooking demonstrations on pages 4 and 5
  • How to display produce on page 5
  • 
Organizing store tours on page 6
  • Starting a rewards program on page 7
  • 
Other promotional ideas on page 8

Apache Healthy Stores: Results of the Main Trial and Future Directions

January 1, 2006 in Reports

Healthy Stores Program, 2006. This case study includes step by step actions taken by the local community in the introduction and implementation of the program, including promotional materials and signs used. Describes the intervention as a success in improving diets.